There’s no one tool that does everything. So that’s the first thing to understand. That said, one tool I would pick is Flickr. The value of understanding Flickr is in seeing how completely simple participation can be. You take a photo, you upload a photo. Flickr has me-first value. The principal value is to the user. But then you start to see what happens when you add even a little bit of participation to the mix, letting people label photos and comment on photos. You will see how quickly the social component can form around these artifacts.
Buzzwatch : Wisdom on Crowds: What CEOs Need to Know About the Social Web
(Great article on social media and the web. And - highfiiiiiive, flickr! -Y)
1 month ago